-  Events

France promotes its French Touch… and its French Tech at SxSW!


Startups, media, investors, artists, hackers… Every year, South by Southwest (SxSW) gathers people from all over the world for a very unique set of film, interactive, and music festivals and conferences.

This year again, many French companies will be present, be it ambassadors of French chic, such as Chanel or Canal+, or startups pushing the boundaries of music, marketing communications, video and connected objects. These startups include Giroptic, a 360° camera, Phonotonic, which turns your gestures and your whole body into a musical instrument, or Neoh, a home cinema experience in your headphones from 3DSoundLabs, and 3DRUDDER, a sophisticated feet controlled 3D navigation and motion controller. These startups follow iconic companies that preceded them like Deezer, Withings or Openclassroom.

The French presence will be structured around various initiatives to promote its artists and startups :

  • The French Tech Club
    The French Legation – built in 1841, it’s an historic building in east Austin that represented the French government in the Republic of Texas – will host Le French Tech Club, a rallying point for the French presence at the festival. Over 6-days the wooden house and its gardens will host a conference, meetups, a press room, a showroom full of startups, two film premieres in the US, DJ sets, and two gourmet restaurants (including one with a Michelin star).
  • The French Tech Pavillon, where 15 startups have been selected to exhibit in the TradeShow.
  • A series of thought-provoking panels and an ecletic music program, organized by the Cultural Services of the France Embassy to the United States (which are part of the official program of SxSW).

Feel free to contact us if you have any question !